Facebook’s Riskiest Bet Yet. Can It Uproot A Billion People’s Behavior?

"Fortune Favors The Bold" reads a 20-foot-tall poster in the room where Facebook unveiled its redesigned news feed. It's possibly the most looked-at page on the Internet, and if we don't like the changes, traffic and ad revenue could plummet. Despite a slow rollout where it will watch for our reactions and make tweaks, Facebook's never put it all on the line like this.]]>

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